'No makeup' makeup is growing in popularity amongst women of all ages
News Shawna Healey Affiliates and reviews writer 09:46, 21 Mar 2025 This article contains affiliate links, which means we will receive commission on any sale of products or services we write. Learn more

Mother's Day is less than two weeks away which means there's no time like the present to get your mum's gift ordered in time for the big day. If the special woman in your life loves all things skincare and beauty, it's worth heading over to Perricone MD as soon as possible.
The brand's No Makeup range is popular with women of all ages - and it's not hard to see why. The makeup line is infused with skin-loving ingredients, with each product improving skin over time.
One of the most popular products from the range is the No Makeup Foundation Serum. The foundation offers a buildable, semi-matte coverage that visibly reduces the look of dark spots and uneven skin tone with continued use.
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Available in eight adaptable shades, the Foundation Serum promises to be a lightweight' and 'hydrating' formula. It uses powerful neuropeptides which supports the skin's barrier and hydration, providing the ultimate visible antidote to the look of wrinkles, sagging, dullness and discoloration.
Plus, it is infused with bisabolol, which is one of the main compounds found in chamomile extract. It brightens the complexion by helping with skin's antioxidant protection.
The No Makeup Foundation Serum. costs £52 but shoppers can receive a free gift worth £40 when they spend £80, offering a treat for both giver and gift recipient. The gift, a full-size bottle of the brand's High Potency Face Finishing & Firming Toner, is designed to instantly revitalise and visibly tighten pores for a firmer, even-looking complexion.

While the foundation doesn't have any reviews as of yet on the Perricone MD website, a study has shown that 100% of women noticed an improvement in their skin texture in a four week trial, according to the brand. Of those women, 97% said they saw an improvement in skin brightness.
The Foundation Serum. isn't the only product worth shopping in the No Makeup line, either. Here are some other products worth checking out.
No Makeup Lipstick - £30

Coming in at £30, Perricone MD's No Makeup Lipstick is a cushiony, skincare-infused lipstick with a sheer wash of natural colour and mineral-based sunscreen. This lightweight, yet nourishing formula imparts a subtle glossy tint of colour as it helps to moisturize and visibly improves the look of smoother, plumper lips over time.
The solid-to-serum formula conditions, hydrates and smooths the lips instantly. Over time, it promises to visibly improve the look of lips, create smoother and plumper kissers.
In a clinical study, 88% of women agreed their lips had a more youthful appearance after trying the lipstick and 82% agreed lips felt more moisturised. Get it here.
No-Makeup Perfect Base Bundle - worth £144 costs £90

Create the ultimate 'perfect base' with Perricone MD's No-Makeup Perfect Base Bundle. Worth £144, shoppers can pick it up for £90 offering a total saving of £54.
The set includes the brand's popular Blur Priming Moisturiser, Eyeshadow in shade 2, Liquid Blush, and Lipstick in the shade Original Pink. The Instant Blur Priming Moisturiser promises to instantly blur, smooth and prep skin by minimizing the look of pores, redness, lines and wrinkles for a flawless, healthier-looking complexion and long-lasting makeup application.
You can then go in with the gel-cream No Makeup Blush, designed to add a natural-looking rosiness to the skin, as well as the No Makeup Eyeshadow formulated to brighten and awaken the eyes. The innovative eyeshadow comes combines Dr. Perricone's patented skincare technology with cutting edge makeup science.
Finally, the No Makeup Lipstick in Original Pink offers a a sheer wash of natural-looking colour as it visibly improves firmness, smoothness and definition to the lips over time. Get the bundle here.
Also leaning into the no-make up trend, Boots has reduced the price of the Dr.Jart+ Cicapair™ Tiger Grass Colour Correcting Treatment by 20%. It was £19.60 but is currently £15.60. You can also save money on the Laneige Lip Sleeping Mask Berry, now £15.75. Meanwhile, at Sephora, the Glossier Perfecting Skin Tint for Dewy Sheer Coverage is available for £28.
No Makeup Instant Blur Priming Moisturiser - £48

Perricone MD's No Makeup Instant Blur Priming Moisturiser costs £48 and promises to instantly hydrate and blur skin. The moisturising primer instantly blurs, smooths and preps skin. It is said to minimise the look of pores, redness, lines and wrinkles for a flawless, healthier-looking complexion and long-lasting makeup application.
In a trial, 92% of women agreed skin looks smooth and less oily. The cream boasts an overall star-rating of 4.4 out of five based on more than 1,910 reviews. One satisfied shopper said: "I love this product. Easy to use. Simply warm between fingers then apply to face. Make my skin feel so soft."
A second wrote: "This is the best primer I have ever used for my oily face. It makes my makeup so on very smoothly and my makeup lasts because it makes my face less oily. It even makes it possible to not use a setting powder and still lasts all day. A bonus that it even moisturizes."

Somebody else said: "I love a product that allows me to throw it on and go without a lot of work. Using this allowed me to skip out on foundation when I was running behind in the morning and blurred my pores and fine lines as well as I could hope for."
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One shopper, however, said they were 'on the fence' about the No Makeup Instant Blur Priming Moisturiser and gave it a three-star review. It reads: "I have dry skin and I was hoping this would moisturize more than it did. This product makes my make up roll up on my face. I wish it worked but did not work for me."
But anther loved their latest Perricone MD purchase, adding: "I love this product. It goes on so smoothly and leaves my face so soft. Some days I use it alone, other days I use it under makeup and have no problems with caking or creasing. Definitely will now be in my daily routine."